This course focuses on educating on the high level guidance for web accessibility. This course is aimed at business stakeholders, managers and customer experience teams.
Topics covered
- What is Inclusive Design.
- What is WCAG and it’s key principles (POUR).
- Identifying quick wins, medium to long term goals.
- Who are the gatekeepers of the internet and how do we keep them happy.
- Why is search engineer optimisation critically linked to accessibility.
- Click away rates and “the purple pound”
- Going beyond the web how do we make all portals accessible
- Market trends and customer experience