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This course focuses on educating on the high level guidance for web accessibility. This course is aimed at business stakeholders, managers and customer experience teams.

Topics covered

  • What is Inclusive Design.
  • What is WCAG and it’s key principles (POUR).
  • Identifying quick wins, medium to long term goals.
  • Who are the gatekeepers of the internet and how do we keep them happy.
  • Why is search engineer optimisation critically linked to accessibility.
  • Click away rates and “the purple pound”
  • Going beyond the web how do we make all portals accessible
  • Market trends and customer experience